Why are you interested in content marketing?
For a lot of people, the answer is, “because everyone else is doing it.”
And there’s some truth to that. In today’s market, you don’t really exist if you don’t have an online presence.
But if that’s your only reason, creating a simple website isn’t all that hard. And you can publish blog posts about your latest business accomplishments, your new product line, what goes on behind the scenes in your office, etc.
But, since you’re here, you probably want content that matters. And that means content that has a clear purpose — a purpose that supports your business goals.
- If your business relies on ad revenue, the purpose may be to drive traffic.
- If you’re a B2C business selling a high-tech product, the purpose may be to show customers what they can do with it — to show them what’s possible. If your help desk is getting slammed with the same question over and over, the purpose may be to reduce the number of calls by educating your customers. If you’re getting a lot of damaged returns, the purpose may be to teach customers how to use your product without breaking it.
- If you’re a B2B business providing data security services, the purpose of your content may be to reassure clients that you’re more than prepared to handle security threats.
Unless you’re staking your digital claim just to let the world know you exist, content without a purpose just takes up space.
That’s where I come in. I don’t just write content for my clients; I consult with them to establish their business goals so that, when they publish content, it’s content that matters.
With every new client, we start by working through these three questions:
Whether you’re interested in one-time consulting to help make sure you’re on the right track or a partner who will collaborate on each piece of content, I’d love to help!