Patti Podnar Content Marketing
Content that means business
Lately, it seems like everybody wants to do content marketing, but not everybody knows why. For a lot of people, the answer is, “because everyone else is doing it.”
And there’s some truth to that. In today’s market, you don’t really exist if you don’t have an online presence.
But if that’s your only reason, creating a simple website isn’t all that hard. And you can publish blog posts about your latest business accomplishments, your new product line, what goes on behind the scenes in your office, etc.
But, since you’re here, you probably want content that means business. And that means content that has a clear purpose — a purpose that supports your business goals.
- If your business relies on ad revenue, the purpose may be to drive traffic.
- If you’re a B2C business selling a high-tech product, the purpose may be to show customers what they can do with it — to show them what’s possible. If your help desk is getting slammed with the same question over and over, the purpose may be to reduce the number of calls by educating your customers. If you’re getting a lot of damaged returns, the purpose may be to teach customers how to use your product without breaking it.
- If you’re a B2B business providing data security services, the purpose of your content may be to reassure clients that you’re more than prepared to handle security threats.
Unless you’re staking your digital claim just to let the world know you exist, content without a purpose just takes up space.
That’s where I come in. I don’t just write content for my clients. I use these three questions to establish their business goals:
That’s how we’ll create content that means business.
Click the button to send me a message, or email me at [email protected]. Whether you’re interested in one-time consulting to help make sure you’re on the right track, or a partner who will collaborate on strategy as well as on each piece of content, I’d love to help!
Patti is a rare breed of individual, whose skillset spans those of a content strategist, marketer, writer, and analyst. She can quickly grasp complex issues, cut through the noise, and develop ideas, material, and campaigns that resonate with audiences and produce results. She is fast, innovative, and resourceful, and able to think holistically about messaging, which make her an asset to any engagement.
– Kristina Podnar, Digital Governance Consultant
-Rachel Winstead, Content Manager