What to say and how to say it
If you're here, you already know the impact of language. You know that words can draw your readers in, push them away, or make them yawn and move on to watch another funny cat video. You know that words can motivate them to take action or to shrug their shoulders in indifference. What you may not know is the "secret sauce" that differentiates effective content from content that just takes up space. That's where I can help.
Strategy, not just delivery
There are plenty of writers who can churn out the message you request; I create the content you need. It starts with nailing down the why for each piece of content:
- Who is your audience?
- What do you want them to do/know/feel after they read your message?
- Why is that important?
Before you can create great content, you have to know what impact you want that content to have on readers. Otherwise, no matter how well-written it may be, it's just taking up space.
I consider myself to be a business owner first and a writer second. I get business, and I love it. If you sat behind my husband and me at a restaurant, you'd probably overhear us speculating about what the restaurant's profit margin is. Walk behind us while we do our weekend shopping, and you'd hear us talking about merchandising, promotions, supply chain, etc. I find business to be absolutely fascinating, and my content reflects that.
Whether it's spelling, grammar, punctuation, structure, etc., I have a mastery of the basics. If there are errors, I'll find them so you don't have to.
Need content? I'd love to chat about how I can help. Just email me at firstname.lastname@example.org.