When trying to sound smart makes you sound dumb

  Everyone wants to sound smart, and most people know that proper grammar plays a big role. What’s ironic (and, yes, this really is ironic!) is when people try so hard to use what they think is good grammar that they’re actually using bad grammar. Here are...
Irony vs. coincidence, and why O. Henry had it right

Irony vs. coincidence, and why O. Henry had it right

I’ve done absolutely zero scientific research, but “ironic” has to rank at the top of the list of words that trip up professional writers. I see it all the time in news articles, blog posts, and even the occasional tweet: using “ironic”...

Your customer surveys may be useless

You know you’re a good writer. You’ve written blog posts on all kinds of topics, racking up tons of views. You’ve written articles that break down complex information so well that a first-grader could understand it. You’ve written speeches and...