Content marketing: Style matters

Content marketing: Style matters

Creating content that people can’t wait to read starts with writing about the right topics: If you want to attract your audience’s attention, you have to write about stuff they actually give a flip about. But no matter how interested they are in the topic,...
So now your boss wants you to take on content creation…

So now your boss wants you to take on content creation…

People who work for small businesses are used to being asked to wear a whole wardrobe full of different hats at any given moment. When your boss has a new idea jumping up and down on his to-do list, his first reaction is usually to give it to somebody already on staff...
Outsourcing content creation: How to master the logistics

Outsourcing content creation: How to master the logistics

  Whether it’s because you hate to write or are simply too busy running your business, you’ve decided to outsource your content creation. You feel a huge sense of relief, right? Sure…until you realize that outsourcing content creation opens up what...

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