Before the Blog: 8 Essential Content Elements Your Site Must Have

Before the Blog: 8 Essential Content Elements Your Site Must Have

Content marketing is about more than generating leads and traffic. Great content communicates — and that doesn’t start on your blog. It starts on your home page. With so much focus on content that’s new, fresh, original, dynamic (you can fill in the...
Beginners’ Guide to SEO and SERP: Things You Can Do Today

Beginners’ Guide to SEO and SERP: Things You Can Do Today

  When I first launched this website, I didn’t even want to think about SEO and SERP. It seemed like this big, scary, two-headed monstrosity — one I would never understand — lurking in the corner, just waiting to pull me into a virtual abyss....
9 Reasons to Fire Your Freelance Content Writer Today

9 Reasons to Fire Your Freelance Content Writer Today

  What do content writers and cable companies have in common? Answer: Low expectations. Don’t pretend you don’t know what I mean. You rearrange your whole day so you can be home during your assigned four-hour window…and then the cable guy is either...

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