Content marketing: Knowing your audience vs. being your audience

Content marketing: Knowing your audience vs. being your audience

When it comes to content marketing, “know your audience” is advice akin to “brush your teeth at least twice a day.” Everybody knows that. But there’s a big difference between knowing your audience and seeing the world through their eyes....
The REAL reason employees aren’t sharing your content

The REAL reason employees aren’t sharing your content

Not all employees are enthusiastic about your product or service. Support positions like Accounting and HR aren’t product-specific. If you want to engage those employees in your social media outreach, you have to give them a reason that makes sense to them. Otherwise, sharing your content is just spammy and weird.

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