Marketing content doesn’t exist merely to be admired. Marketing content has a job to do. And for that job to be done right, writers and brands both need to understand that content marketing is about business and to find the sweet spot where both parties get something of value from their content marketing arrangement.
When brands outsource content creation, it’s a business arrangement. It’s not realistic for content writers to turn away clients for not wanting to buy content that demonstrates the writer’s creative genius but doesn’t get the job done. But there are legitimate reasons for turning clients away. Find out what some of them are.