Storytelling is a powerful form of content marketing. But most of the best practices are aimed at brands that already have a loyal following. This article describes how you can effectively use storytelling in your content marketing even if you’re an SMB or a solopreneur.
Sometimes, content marketing can be as simple as telling the truth — especially when your audience suspects that everyone else is lying. And there’s no better example than the home services sector.
Is your web content turning you into an unknowing criminal? The internet isn’t the unexplored, largely unregulated frontier it was just a few years ago. As it becomes increasingly enmeshed in every detail of our lives, government bodies around the globe are passing legislation to regulate it. And what you don’t know about illegal content can definitely hurt you.
More and more realtors are discovering the value of content marketing. But what kind of information do your clients really want from you?