If you’ve been using gated content and content downloads to build your email list, you’re not alone. It’s a long-standing best practice of content marketing. But the GDPR is about to change that. Here’s what you need to know about growing your email list in a GDPR world.
User-generated content (UGC) can be an important part of your content marketing strategy. But it doesn’t come without risks. What are the risks of user-generated content, and how do you decide if the benefits are worth it?