That’s the whole point, after all: Successful content publication and distribution has a business purpose.
If your primary income stream is based on ad revenue, you need traffic, likes, shares, etc.
But if your revenue comes from selling a product or service, social metrics won’t pay the bills — only conversions will do that.Anything else just takes up space.
That’s what I bring to the table: Almost three decades of writing experience backed by a thorough understanding of business. Combined with your insider’s knowledge of your particular situation, we can create a content plan that matters.
I promise I’m not scary, although my southern accent might take a bit of getting used to. But if you’re not ready to talk yet, spending some time on my blog is a great way to learn more about my approach to content marketing and consulting. Here are a few posts that will give you more insight into how I approach my content strategy consulting business:
Patti is a rare breed of individual, whose skillset spans those of a content strategist, marketer, writer, and analyst. She can quickly grasp complex issues, cut through the noise, and develop ideas, material, and campaigns that resonate with audiences and produce results. She is fast, innovative, and resourceful, and able to think holistically about messaging, which make her an asset to any engagement.
– Kristina Podnar, Digital Governance Consultant
-Rachel Winstead, Content Manager