What’s your business?

That’s the whole point, after all: Successful content publication and distribution has a business purpose. If your primary income stream is based on ad revenue, you need traffic, likes, shares, etc. But if your revenue comes from selling a product or service, social metrics won’t pay the bills — only conversions will do that.

Anything else just takes up space.

That’s what I bring to the table: Almost three decades of writing experience backed by a thorough understanding of business. Combined with your insider’s knowledge of your particular situation, we can create a content plan that matters.

Want to get to know me better?

I promise I’m not scary, although my southern accent might take a bit of getting used to. But if you’re not ready to talk yet, spending some time on my blog is a great way to learn more about my approach to content marketing and consulting. Here are a few posts that will give you more insight into how I approach my content strategy consulting business:

5 things you need to know about content marketing

Your marketing automation mistakes are killing your business

Bare bones content marketing: How to shine when you’re doing the best you can with what you’ve got

What you need to know about user-generated content

5 + 1 =

Testimonials

Patti is a rare breed of individual, whose skillset spans those of a content strategist, marketer, writer, and analyst. She can quickly grasp complex issues, cut through the noise, and develop ideas, material, and campaigns that resonate with audiences and produce results. She is fast, innovative, and resourceful, and able to think holistically about messaging, which make her an asset to any engagement.

– Kristina Podnar, Digital Governance Consultant

“Patti has been incredible to work with these past few years. She always delivers high-quality content on time, and is always willing to work with us on edits and hop on content calls until the project has been complete. She’s a great addition to our marketing team!”
– Stephanie Roulic, nDash.co

“Patti is one of the best writers I’ve ever worked with, and the content that she produces is consistently solid. She’s very thorough in her work, asks the right questions, and is incredibly open to feedback. I know that when Patti works on an assignment, she’ll handle it professionally and thoroughly. Highly recommend!”

-Rachel Winstead, Content Manager

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