What makes me different?
I think business is absolutely fascinating, and my content reflects that.
Fresh out of college with a degree in Journalism, I was lucky enough to land a job in corporate communications with a Fortune 500 company — a job where I gave it everything I had for 12 years before leaving to stay home with my kids.
I learned a lot more about writing than I ever learned in college. Mostly, though, I learned about business.
I learned that making a profit is a lot more complex than buying stuff and selling it for a higher price.
I learned that the way customers see your business isn’t always the same as how you see yourself.
I learned the importance of profit margin, market share, EBIT…and a whole bunch of other acronyms.
I learned that designing/changing core business processes isn’t easy, and that making your case is as important as the processes themselves.
I learned that there’s a lot more to the supply chain than getting a truck from point A to point B.
I learned about the role analytics play in decision-making (and this was way before Big Data was even a thing).
I learned about the opportunities that are lost when you undertake a project without knowing the “why”…without knowing what you’re trying to accomplish.
I learned that having a skill isn’t enough — that you also have to use it in a way that adds value.
Why is that important? Because, when you get down to it, content marketing is about business. That’s the whole point. I get business, and I love it. If you sat behind my husband and me at a restaurant, you’d probably overhear us speculating about what the restaurant’s profit margin is. Walk behind us while we do our weekend shopping, and you’d hear us talking about merchandising, promotions, supply chain, etc.
But I also know how to write. And that’s how I can help. Between our combined business backgrounds, your niche expertise, and my content marketing experience, we can create content that matters.
I’ll tell you right off the bat that content for its own sake just takes up space.
I know, I know…if you don’t publish content, you don’t exist. And, increasingly, that’s true. But there’s a choice: You can either have content that just takes up space, or you can have content that actually matters. And I don’t write content for it to sit there and take up space. So we’ll always start by nailing down the why for each piece:
- Who is your audience?
- What do you want them to do, think, or feel after they read your message?
- Why is that important?
Before we can create content that matters, we have to figure out what impact you want that content to have on readers. Otherwise, no matter how well-written it may be, it’s just taking up space.
I love what I do.
My life’s work was pretty much decided when I was in second grade. We had to write a story using our spelling words, and I got so caught up in the story that I forgot all about using specific words. I fell in love with writing that day, and I’m still head over heels (although much more disciplined) today. It’s who I am and how I think.
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