Content marketing insights for brands, agencies, writers, and SMBs
User-generated content (UGC) can be an important part of your content marketing strategy. But it doesn’t come without risks. What are those risks, and how do you decide if the benefits are worth it?
Storytelling is a powerful form of content marketing. But most of the best practices are aimed at brands that already have a loyal following. This article describes how you can effectively use storytelling in your content marketing even if you’re an SMB or a solopreneur.
Sometimes, content marketing can be as simple as telling the truth — especially when your audience suspects that everyone else is lying. And there’s no better example than the home services sector.
Is your web content turning you into an unknowing criminal? The internet isn’t the unexplored, largely unregulated frontier it was just a few years ago. As it becomes increasingly enmeshed it every detail of our lives, government bodies around the globe are passing legislation to regulate it. And what you don’t know can definitely hurt you.
More and more realtors are discovering the value of content marketing. But what kind of information do your clients really want from you?
Outsourcing content creation is common practice. And, when you get it right, it can be a great solution for both your company and for you (one less thing you have to stay up worrying about at night). But how do you find the best content writer for your needs? This post addresses different types of writers and how to find the one that will be the perfect fit for you.
The content marketplace used to be simple: Writers proved their value through clips and bylines. Today, however, a lot of online content is either ghostwritten or published without a byline at all. This article offers advice to professionals on both sides of the equation — writers, editors, content managers, etc. — on how to navigate the content marketplace in a world without bylines.
Guest posting is often encouraged as a content marketing best practice. It’s a great way to build thought leadership and drive traffic to your website. But, like many best practices, that advice is targeted primarily toward large organizations. But should solopreneurs guest post? This article takes a look at the value of guest posting for small businesses.
A lot of content marketing best practices are written for large organizations. Many of them are impractical, if not impossible, for other businesses. This article offers advice on content marketing for solopreneurs and other small businesses. Which content marketing strategies should you focus on, and which can you ignore?
My Australian Shepherd, Mavis, is very communicative. People are always commenting on how human-like her facial expressions are (my daughter insists that Mavis winks at her). Mavis also scratches the back door when she wants me to do her bidding. Sometimes she wants...
"Patti (no relation) is a rare breed of individual, whose skillset spans those of a content strategist, marketer, writer, and analyst. She can quickly grasp complex issues, cut through the noise, and develop ideas, material, and campaigns that resonate with audiences and produce results. She is fast, innovative, and resourceful, and able to think holistically about messaging, which make her an asset to any engagement."
Kristina Podnar, Digital Policy Consultant
"Patti has been incredible to work with these past few years. She always delivers high-quality content on time, and is always willing to work with us on edits and hop on content calls until the project has been complete. She's a great addition to our marketing team!"
Stephanie Roulic, nDash.co