Disclaimer: I’m not a lawyer. If you’re working with legal documents, please stop reading now, and go read some Supreme Court rulings instead. I know, I know: “Huh? Isn’t your content writer supposed to have good grammar?” Yes. But that’s not who I’m talking about. I’m talking about the writers you want to smack because […]
I’m a southern girl. I was raised to believe that manners were the most important thing in the world. Other than wearing clean underwear. And lipstick…even if you’re just going to the mailbox. But I digress. There’s a time to be indirect. After all, that’s what, “Bless your heart” is for. (In case you […]
It’s been a while since I wrote a blog post for writers — ever since I realized that it makes a lot more business sense to write for people who buy what I do rather than for people who do what I do. Every now and then, though, I feel the need to play my […]
When it comes to content marketing, “know your audience” is advice akin to “brush your teeth at least twice a day.” Everybody knows that. But there’s a big difference between knowing your audience and seeing the world through their eyes. Knowing your audience Here’s what knowing your audience means: Demographics Occupation Personae Where they are […]
If you haven’t already guessed, I’m older than most people in content marketing. Which means I grew up in an era when reposting someone else’s content was plagiarism, pure and simple. But times change…and what was once considered plagiarism is now called curation. And that’s a good thing. First, let’s establish the difference between […]
If you follow #ContentMarketing on Twitter, you’ve undoubtedly seen post after post about why your employees don’t share your content and how to get them to do it. And, while there are any number of reasons your employees aren’t helping you out with social sharing, most of those posts leave out the real reason. I […]
Unless you’ve been living completely off the grid, you’re probably sick of all the drama about fake news. But here’s the thing. Fake news isn’t new. And it isn’t limited to news. In fact, it has a special affinity for content marketing. The more we have to compete for eyeballs and dollars, the more likely […]
I know it’s been a while since I posted. I’m working almost exclusively with one client right now, so I haven’t spent a lot of time on my own stuff. I hope to get back to it soon. Until then, though…I’m having a blast and learning a lot!
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I have about as much in common with Galileo as I do with a world-class triathlete, but I’m kind of enjoying this heresy gig. Because I’m convinced that the accuracy of a belief or claim doesn’t increase in tandem with the number of people saying it. Back to Galileo…today’s subject of heresy refutation is web traffic and its […]