Content marketing insights for brands, agencies, writers, and SMBs

3 surprising ways your website content may be illegal

3 surprising ways your website content may be illegal

Is your web content turning you into an unknowing criminal? The internet isn’t the unexplored, largely unregulated frontier it was just a few years ago. As it becomes increasingly enmeshed it every detail of our lives, government bodies around the globe are passing legislation to regulate it. And what you don’t know can definitely hurt you.

Content marketing for realtors

Content marketing for realtors

More and more realtors are discovering the value of content marketing. But what kind of information do your clients really want from you?

How to find the content writer of your dreams

How to find the content writer of your dreams

Outsourcing content creation is common practice. And, when you get it right, it can be a great solution for both your company and for you (one less thing you have to stay up worrying about at night). But how do you find the best content writer for your needs? This post addresses different types of writers and how to find the one that will be the perfect fit for you.

Content marketing: Should solopreneurs guest post?

Content marketing: Should solopreneurs guest post?

Guest posting is often encouraged as a content marketing best practice. It’s a great way to build thought leadership and drive traffic to your website. But, like many best practices, that advice is targeted primarily toward large organizations. But should solopreneurs guest post? This article takes a look at the value of guest posting for small businesses.

How to do content marketing for solopreneurs

How to do content marketing for solopreneurs

A lot of content marketing best practices are written for large organizations. Many of them are impractical, if not impossible, for other businesses. This article offers advice on content marketing for solopreneurs and other small businesses. Which content marketing strategies should you focus on, and which can you ignore?

What my dog can teach us about content marketing

What my dog can teach us about content marketing

My Australian Shepherd, Mavis, is very communicative. People are always commenting on how human-like her facial expressions are (my daughter insists that Mavis winks at her). Mavis also scratches the back door when she wants me to do her bidding. Sometimes she wants...

Testimonials

"Patti (no relation) is a rare breed of individual, whose skillset spans those of a content strategist, marketer, writer, and analyst. She can quickly grasp complex issues, cut through the noise, and develop ideas, material, and campaigns that resonate with audiences and produce results. She is fast, innovative, and resourceful, and able to think holistically about messaging, which make her an asset to any engagement."

Kristina Podnar, Digital Policy Consultant 

 

"Patti has been incredible to work with these past few years. She always delivers high-quality content on time, and is always willing to work with us on edits and hop on content calls until the project has been complete. She's a great addition to our marketing team!"

Stephanie Roulic, nDash.co

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