5 things you need to know about outsourcing content marketing

5 things you need to know about outsourcing content marketing

Outsourcing content creation can be tough. It’s a partnership that requires give-and-take on both sides. But brands can make a big difference by optimizing the way you work with outsourced content creators. Here are 5 things you can do today.

Content marketing automation mistakes are killing your business

Content marketing automation mistakes are killing your business

Marketing automation is absolutely critical for many businesses. Today’s marketplace is too big, too complex, and moving too fast to do everything manually. But don’t get too dependent on it, because there are a few content marketing automation mistakes that can kill your business. I see them in my email inbox almost every day.

Is ghostwriting ethical?

Is ghostwriting ethical?

It seems funny to me that, with the tons of content being published every day, people still ask whether ghostwriting is ethical. Otherwise, who’s writing all this stuff? But let’s take a fresh look.

Pin It on Pinterest