It seems funny to me that, with the tons of content being published every day, people still ask whether ghostwriting is ethical. Otherwise, who’s writing all this stuff? But let’s take a fresh look.
My article on the nDash blog cuts through theory to focus on the main things content marketers can do right now to begin their journey toward GDPR compliance.
When brands outsource content creation, it’s a business arrangement. It’s not realistic for content writers to turn away clients for not wanting to buy content that demonstrates the writer’s creative genius but doesn’t get the job done. But there are legitimate reasons for turning clients away. Find out what some of them are.