It seems funny to me that, with the tons of content being published every day, people still ask whether ghostwriting is ethical. Otherwise, who’s writing all this stuff? But let’s take a fresh look.
Outsourcing content creation is common practice. And, when you get it right, it can be a great solution for both your company and for you (one less thing you have to stay up worrying about at night). But how do you find the best content writer for you and your needs? This post addresses different types of writers and how to find the one that will be the right fit for you.
More and more businesses are choosing to outsource content creation. While you’ll sometimes find a writer whose work is less than stellar, there are times when the source of the problem is a lot closer to home. Could you be doing more to help your outsourced content writer succeed?
Should you outsource content creation, or keep it in house? This article will help you decide.