Bare-bones content marketing: How to do the best you can with what you’ve got. Content marketing “best practices” can be intimidating, especially if you’re starting from zero. Learn how even the smallest businesses can use bare-bones content marketing to accomplish their goals.
Content marketing best practices are great for expanding your skills and staying on top of your game. But not everyone can afford them. And, even if you can, they may not be a good fit. When it comes to content marketing, do the best you can with what you have.
If you’ve been using gated content and content downloads to build your email list, you’re not alone. It’s a long-standing best practice of content marketing. But the GDPR is about to change that. Here’s what you need to know about growing your email list in a GDPR world.
User-generated content (UGC) can be an important part of your content marketing strategy. But it doesn’t come without risks. What are the risks of user-generated content, and how do you decide if the benefits are worth it?
Storytelling is a powerful form of content marketing. But most of the best practices are aimed at brands that already have a loyal following. This article describes how you can effectively use storytelling in your content marketing even if you’re an SMB or a solopreneur.
Is your web content turning you into an unknowing criminal? The internet isn’t the unexplored, largely unregulated frontier it was just a few years ago. As it becomes increasingly enmeshed in every detail of our lives, government bodies around the globe are passing legislation to regulate it. And what you don’t know about illegal content can definitely hurt you.