Yes, I’m still here. Yes, I’m still working with clients. But I also have three kids home for the summer and, when time gets tight, it’s my own blog that suffers. School starts the first week of August, so I should be back to normal soon.
Summer break starts in precisely 1 hour and 17 minutes. As much as I adore my kids and can’t wait to enjoy some lazy summer days with them (until it gets too hot and nobody even wants to open the door to let the dogs out), it does mean that, as a work-from-home content strategist and writer, […]
Knowledge is fickle. It can limit the impact of your content by making it hard to imagine what your audience doesn’t know. But it’s just as dangerous when you don’t recognize what your audience does know. Content marketing best practices, for example, are a funny thing. They can be a trap, especially when you’re targeting other content […]
Disclaimer: I’m not a lawyer. If you’re working with legal documents, please stop reading now, and go read some Supreme Court rulings instead. I know, I know: “Huh? Isn’t your content writer supposed to have good grammar?” Yes. But that’s not who I’m talking about. I’m talking about the writers you want to smack because […]
I’m a southern girl. I was raised to believe that manners were the most important thing in the world. Other than wearing clean underwear. And lipstick…even if you’re just going to the mailbox. But I digress. There’s a time to be indirect. After all, that’s what, “Bless your heart” is for. (In case you […]
It’s been a while since I wrote a blog post for writers — ever since I realized that it makes a lot more business sense to write for people who buy what I do rather than for people who do what I do. Every now and then, though, I feel the need to play my […]
Unless you’ve been living completely off the grid, you’re probably sick of all the drama about fake news. But here’s the thing. Fake news isn’t new. And it isn’t limited to news. In fact, it has a special affinity for content marketing. The more we have to compete for eyeballs and dollars, the more likely […]
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I have about as much in common with Galileo as I do with a world-class triathlete, but I’m kind of enjoying this heresy gig. Because I’m convinced that the accuracy of a belief or claim doesn’t increase in tandem with the number of people saying it. Back to Galileo…today’s subject of heresy refutation is web traffic and its […]
Those of you who read my blog regularly know that I often scoff at conventional wisdom about blogging, content marketing, etc. Which brings us to the fact that I’ve been a bit remiss when it comes to blogging (which, of course, is considered a cardinal sin). That’s partially due to the holidays and the resulting 24/7 presence […]