patti podnar content marketing


So what does a content strategist do, anyway?

That depends on which content strategist you ask.

A large part of what I do as a content strategist is ask you lots of questions to help pin down exactly what it is that you’re trying to achieve. I’m the person at the back of the meeting room, waving my hand and asking, “But what about…” while everyone else is clapping and cheering for an idea that sounds great but may not achieve your business goals.

I’m the outsider who points out that you’re writing content for people who do what you do rather than for people who buy what you do. Or that you’ve been so blinded by the “curse of knowledge” that the people you’re trying to target won’t know what the heck you’re talking about. (Can you remember not knowing the things that you take for granted now that you’re an expert?)

So my approach to being a content strategist is to:

  • Bring you back down to earth if you assume your audience knows more than they really do
  • Help you understand where your audience is in the sales funnel and how that should affect the content you create
  • Help you identify what you want people to think, do, or feel after reading your content
  • Write content that accomplishes exactly those goals

If you’re not ready for a long-term commitment, give my on-demand services a try. I’m happy to work with you in any way that makes you comfortable. 

On-demand consulting

And anything else that comes up, like reviewing your existing content for proper targeting and effectiveness as well as for potential regulatory/legal issues. (I’m not a lawyer and am not qualified to give you legal advice, but I can point out that your site doesn’t have an accessibility statement and advise you to discuss it with your legal counsel.)

I’m trying to build the resource I wanted when I was getting started.

There were so many times when I was setting up my content marketing business that I wished I could just pick somebody’s brain for an hour or so.

I didn’t want to take a course or sign a contract; I just wanted to get ask a few questions, get some expert answers, and be on my way.

But I couldn’t find anything like that, and I figured I couldn’t be the only one who was looking. So I decided to fill that need by offering on-demand phone consulting at hourly rates. We can talk for an hour or for as long as you like (I can talk about content strategy all day!)

If you’d like to set up a consult, send me a content brief, or just have a few questions, please email me at [email protected].




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