Each of my clients is unique. They each have their own strengths and weaknesses, and they’re each in a different place on their journey to content marketing mastery.
That means they each need something different from me, and we work together to come up with an approach that provides value for everyone involved. And that includes content strategy consulting just as often as it does writing (maybe even more so).
Have you ever wished you could just get a simple question answered without having to sign a consulting contract or buy a subscription or membership? Me, too. And I bet you hate that model as much as I do.
So, while I do still accept some content writing assignments, I’ve moved the bulk of my business to content strategy consulting. Over the years, I’ve seen content brief after content brief that showed no connection to the client’s overall business strategy, and I realized that, while there are hundreds of competent freelance writers, one specialty is vastly underrepresented: Independent content strategists willing to consult on an as-needed basis, rather than by contract or retainer.
So no long-term contracts for me. I’m more than happy to provide the consulting services you need when you need them, whether that means a one-time phone call or regular updates where we review your progress and talk about what comes next. I charge by the hour, so you don’t wind up paying for services you don’t use.
I’m certainly open to a longer commitment, but only if that’s what you want. Otherwise, you can pick my brain for an hour or so with questions like these:
Who is your audience?
Where are they in the sales funnel, and what is their knowledge level? (A lot of businesses forget that there’s a difference between people who do what they do and people who buy what they do, so they end up overestimating their audience’s knowledge level, which can have a devastating effect on sales.)
Do they want to buy your product, or do they have to? How should that affect your content strategy?
Are the decision-makers the people who will actually be using the product, or are they buying it for someone else? How should that affect your content strategy?
And those are just a few of the topics we can discuss when talking about your content strategy.
A lot of pieces have to come together for a website to be effective. You have to be talking to the right audience at the right place in the sales funnel, and you have to clearly tell them who you are and what you do. It’s harder than it sounds, and most websites could use some tweaking.
I’ll review your website and then offer my input on strengths and weaknesses as well as recommendations for improvement. In addition, I can provide a written report you can pass on to your content team. If I notice things that might put you at risk (such as not complying with various regulatory requirements), I’ll refer you to an expert who can guide you through that process.
Don’t see the content marketing services you need? Give me a call anyway. I’m not McDonalds, so I don’t have a set menu. If it’s a good fit, we’ll work something out. In the meantime, take a look at my blog to get an idea of the guidance I provide to my clients.