Content marketing portfolio

I’m both a southern gal and a secret rebel. Which means that I sometimes break the rules…but I’m very polite about it.

Content marketing portfolioWhat’s that got to do with my content marketing portfolio? Well, pull up a chair and a glass of sweet tea and let me tell you.

The “rule” is that you’re supposed to have a specialty — a single topic area you write about for a bunch of different clients. I do have a specialty, but it’s not an industry or even a topic. It’s business. I have a thorough understanding of how business works — and I love it (yes, I’m a dork) — and that expertise is applicable to almost any business application.

I’m the person you hire if your goal is to engage people who buy what you do rather than people who do what you do (or invest in or regulate it).

Here’s what you’ll see in my content marketing portfolio:

Content marketing portfolio

  • In the box, you’ll see a list of some brands I’ve worked with either directly or indirectly (through agencies or other content platforms).
  • Next is a sampling of some of my bylined content (mostly B2C).
  • Below that, you’ll find a list of industries and topics for my ghostwritten content (200+ blog posts and articles, including most of my B2B work). If you’d like more in-depth information about any of these, I’ll be happy to chat with you one-on-one.

Bylined work

Content Marketing

Is Ghostwriting Ethical?

What Type of Content Writer Do You Really Need?

Outsourcing Content Creation: How to Write a Creative Brief That Gets the Job Done

How Flexible Is Your Agency’s Pricing Structure?

Why and How Your Agency Should Add Content Marketing Services

How Freelancers Can Help Your Agency Scale Up While Staying Agile

7 Things Your Freelance Writer Wishes You Knew

Retail and Service

Before You Search for “Carwash Near Me,” Check Your Schedule

How an Oil Change Can Keep Your Car’s Pistons Running Smoothly

Wearing High Heels Doesn’t Have to Be a Pain

Banish the Winter Blues with These Tips for Healthy Hair

5 Hacks for More Comfortable Shoes

Your Daughter’s First High Heels: A Milestone Moment

Home or Professional CarWash: Which Is “Greener”?

Get More Beauty Sleep: Time-Saving Tricks for Cold Winter Mornings

Job and Career

How to Answer the Question: “Have You Ever Been Fired?”

How to Answer the Question: “Why Do You Want This Job?”

How to Find a Job in Spain

How to Set Up a Bank Account When Working Abroad

Miscellaneous

The Empathy Gap: Can Doctors Really Understand What You’re Feeling?

The Little Red Ribbon That Was Heard Around the World

8 Life Lessons Southern Girls Learn from Their Mothers

Positive Language Is a Force for Change

Road Trip Games and Activities for Kids

Practicing Kindness Online

What Foods Have Gluten?

Your Gluten-Free Grocery List

 

Ghostwritten/white-labeled work

 

HR, leadership, and personal development

  • Emotional intelligence
  • Employee morale and engagement
  • Top challenges for HR managers
  • Top challenges in managing payroll
  • HR planning vs. payroll planning
  • Payroll outsourcing
  • Employee incentives
  • Productivity tips
  • Communication best practices
  • Leadership best practices

Supply chain/logistics

  • Ethical/sustainable supply chains
  • Supply chain’s role in strategic planning
  • Supply chain management for beginners
  • The future of the supply chain
  • Supply chain/procurement audits
  • Global sourcing
  • Direct store delivery
  • Traceability requirements
  • Container shipping

Technology

  • The industrial internet (IoT)
  • Can the Cloud handle the IoT?
  • Unstructured data
  • Mobile banking
  • 3D printing
  • Email automation through weather targeting
  • Enterprise phone systems
  • Call center technology
  • Call center best practices
  • Wearable tech
  • Data center cabling
  • VoIP
  • Cybersecurity (DDOS attacks, DNS attacks, NTP servers, etc.)
  • Digital governance, compliance, and GDPR

Higher education

  • Things you can do with a degree in graphic design
  • Things you can do with a degree in business administration
  • Things you can do with a degree in legal studies
  • The effects of globalization
  • Designing for mobile
  • Personal branding

Roofing and construction

  • LEED certifications
  • AIA credits
  • Environmentally friendly roof design (blue roofs, green roofs, coatings, etc.)
  • How to minimize energy loss
  • Roof safety statistics
  • Federal vs. state OSHA regulations
  • The most commonly violated OSHA regulations
  • Commercial roofing scams
  • Rooftop pipe supports
  • Roofing warranty red flags
  • Winter roof prep
  • Summer roof prep
  • Signs of impending roof collapse
  • The use of drones in roofing management
  • Roofing construction trends
  • Roof replacement
  • Rooftop walkways
  • Sustainable materials and construction techniques

Maritime

  • Boating safety
  • Cold water immersion suits
  • IMO regulations
  • Commercial fishing
  • Polar Code training
  • Hypothermia prevention
  • Abandon-ship procedures
  • New cruise ship regulations

Miscellaneous

  • Middle Market businesses
  • Special Olympics
  • Offshoring vs. nearshoring
  • Autism research
  • Vaccines
  • Pets

 

For more writing samples, please visit my full bylined portfolio on Pinterest. 

If you want more insight into my business and how I work with clients, you can learn a lot from my blog.

If you have any questions about whether my skill set matches your project, please get in touch so we can chat.

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