I’m both a southern gal and a secret rebel. Which means that I sometimes break the rules…but I’m very polite about it.
What’s that got to do with my content marketing portfolio? Well, pull up a chair and a glass of sweet tea and let me tell you.
The “rule” is that you’re supposed to have a niche — a single topic area you write about for a bunch of different clients. I do have a niche, but it’s not an industry. It’s business. I have a thorough understanding of how business works — and I love it (yes, I’m a dork) — and that expertise is applicable to almost any industry.
I’m the person you hire if your goal is to engage people who buy what you do rather than people who do what you do (or invest in or regulate it).
Here’s what you’ll see in my content marketing portfolio:
- In the box, you’ll see a list of some brands I’ve worked with either directly or indirectly (through agencies or other content platforms).
- Next is a sampling of some of my bylined content (mostly B2C) as well as a link to my full portfolio on Pinterest.
- Below that, you’ll find a list of industries and topics for my ghostwritten content (200+ blog posts and articles, including most of my B2B work). If you’d like more in-depth information, I’ll be happy to chat with you one-on-one.
If you’re still not convinced that I’m not just a scam artist with a good vocabulary, or if you want some more insight into how I approach content marketing and writing, there’s always my blog.
Retail and Service
Job and Career
For more writing samples, please visit my full bylined portfolio on Pinterest.
HR, leadership, and personal development
- Emotional intelligence
- Employee morale and engagement
- Top challenges for HR managers
- Top challenges in managing payroll
- HR planning vs. payroll planning
- Payroll outsourcing
- Employee incentives
- Productivity tips
- Communication best practices
- Leadership best practices
- Ethical/sustainable supply chains
- Supply chain’s role in strategic planning
- Supply chain management for beginners
- The future of the supply chain
- Supply chain/procurement audits
- Global sourcing
- Direct store delivery
- Traceability requirements
- Container shipping
- The industrial internet (IoT)
- Can the Cloud handle the IoT?
- Unstructured data
- Mobile banking
- 3D printing
- Email automation through weather targeting
- Enterprise phone systems
- Call center technology
- Call center best practices
- Wearable tech
- Data center cabling
- Cybersecurity (DDOS attacks, DNS attacks, NTP servers, etc.)
- Things you can do with a degree in graphic design
- Things you can do with a degree in business administration
- Things you can do with a degree in legal studies
- The effects of globalization
- Designing for mobile
- Personal branding
Roofing and construction
- LEED certifications
- AIA credits
- Environmentally friendly roof design (blue roofs, green roofs, coatings, etc.)
- How to minimize energy loss
- Roof safety statistics
- Federal vs. state OSHA regulations
- The most commonly violated OSHA regulations
- Commercial roofing scams
- Rooftop pipe supports
- Roofing warranty red flags
- Winter roof prep
- Summer roof prep
- Signs of impending roof collapse
- The use of drones in roofing management
- Roofing construction trends
- Roof replacement
- Rooftop walkways
- Boating safety
- Cold water immersion suits
- IMO regulations
- Commercial fishing
- Polar Code training
- Hypothermia prevention
- Abandon-ship procedures
- New cruise ship regulations
- Middle Market businesses
- Special Olympics
- Offshoring vs. nearshoring
- Autism research