I’M BOTH A SOUTHERN GAL AND A SECRET REBEL. WHICH MEANS THAT I SOMETIMES BREAK THE RULES…BUT I’M VERY POLITE ABOUT IT.
What’s that got to do with my content strategist portfolio? Well, pull up a chair and a glass of sweet tea and let me tell you.
The “rule” is that you’re supposed to have a specialty — a single topic area you write about for a bunch of different clients. I do have a specialty, but it’s not an industry or even a topic. It’s business. I have a thorough understanding of how business works — and I love it (yes, I’m a dork) — and that expertise is applicable to almost any industry.
I’m the content strategist you hire if your goal is to engage people who buy what you do rather than people who do what you do (or invest in or regulate it).
Here’s what you’ll see in my content strategist portfolio
The box to the left contains a partial list of brands I’ve worked with. Most of this work was ghostwritten, although some of it is bylined.
Next, you’ll find a list of industries and topics I’ve written about. Again, some of it is bylined and some is not. If you’d like more in-depth information about any of these, I’ll be happy to chat with you one-on-one.
Is Ghostwriting Ethical?
What Type of Content Writer Do You Really Need?
Outsourcing Content Creation: How to Write a Creative Brief That Gets the Job Done
How Flexible Is Your Agency’s Pricing Structure?
Why and How Your Agency Should Add Content Marketing Services
How Freelancers Can Help Your Agency Scale Up While Staying Agile
7 Things Your Freelance Writer Wishes You Knew
RETAIL AND SERVICE
Before You Search for “Carwash Near Me,” Check Your Schedule
How an Oil Change Can Keep Your Car’s Pistons Running Smoothly
Wearing High Heels Doesn’t Have to Be a Pain
Banish the Winter Blues with These Tips for Healthy Hair
5 Hacks for More Comfortable Shoes
Your Daughter’s First High Heels: A Milestone Moment
Home or Professional CarWash: Which Is “Greener”?
Get More Beauty Sleep: Time-Saving Tricks for Cold Winter Mornings
JOB AND CAREER
Employee morale and engagement
Top challenges for HR managers
Top challenges in managing payroll
HR planning vs. payroll planning
Communication best practices
Leadership best practices
How to Answer the Question: “Have You Ever Been Fired?”
How to Answer the Question: “Why Do You Want This Job?”
How to Find a Job in Spain
How to Set Up a Bank Account When Working Abroad
Ethical/sustainable supply chains
Supply chain’s role in strategic planning
Supply chain management for beginners
The future of the supply chain
Supply chain/procurement audits
Direct store delivery
The industrial internet (IoT)
Can the Cloud handle the IoT?
Email automation through weather targeting
Enterprise phone systems
Call center technology
Call center best practices
Data center cabling
Cybersecurity (DDOS attacks, DNS attacks, NTP servers, etc.)
Digital governance, compliance, and GDPR
Things you can do with a degree in graphic design
Things you can do with a degree in business administration
Things you can do with a degree in legal studies
The effects of globalization
Designing for mobile
ROOFING AND CONSTRUCTION
Environmentally friendly roof design (blue roofs, green roofs, coatings, etc.)
How to minimize energy loss
Roof safety statistics
Federal vs. state OSHA regulations
The most commonly violated OSHA regulations
Commercial roofing scams
Rooftop pipe supports
Roofing warranty red flags
Winter roof prep
Summer roof prep
Signs of impending roof collapse
The use of drones in roofing management
Roofing construction trends
Sustainable materials and construction techniques
Cold water immersion suits
Polar Code training
New cruise ship regulations
The Empathy Gap: Can Doctors Really Understand What You’re Feeling?
The Little Red Ribbon That Was Heard Around the World
8 Life Lessons Southern Girls Learn from Their Mothers
Positive Language Is a Force for Change
Road Trip Games and Activities for Kids
Practicing Kindness Online
What Foods Have Gluten?
Your Gluten-Free Grocery List
For more writing samples and a better understanding of my role as a content strategist, please visit my full content strategist portfolio on Skyword. There are a few ghostwritten pieces that aren’t included due to client NDAs, but please contact me directly if you’d like to discuss my expertise in those areas.
If you want more insight into my business and how I work with clients, you can learn a lot from my blog.
You may also enjoy my personal blog, 50ish With a Full Nest, where I write about how different (and, yet, the same) parenting can be when you’re 10 years older than your kids’ classmates’ parents.
If you have any questions about whether my skill set matches your project, please get in touch so we can chat.