How to do content marketing for solopreneurs

How to do content marketing for solopreneurs

A lot of content marketing best practices are written for large organizations. Many of them are impractical, if not impossible, for other businesses. This article offers advice on content marketing for solopreneurs and other small businesses. Which content marketing strategies should you focus on, and which can you ignore?

Let’s get real: Content marketing is about business.

Let’s get real: Content marketing is about business.

Marketing content doesn’t exist merely to be admired. Marketing content has a job to do. And for that job to be done right, writers and brands both need to understand that content marketing is about business and to find the sweet spot where both parties get something of value from their content marketing arrangement.

Mythbusting: Content Marketing “Rules” Are Made to Be Broken

Mythbusting: Content Marketing “Rules” Are Made to Be Broken

  Lately, it seems like I’m always finding myself in the role of content marketing “mythbuster.” Although social media comes with incredible marketing potential, things like Twitter, Facebook, and LinkedIn also make it really easy to spread claims...

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