Marketing automation is absolutely critical for many businesses. Today’s marketplace is too big, too complex, and moving too fast to do everything manually. But don’t get too dependent on it, because there are a few content marketing automation mistakes that can kill your business. I see them in my email inbox almost every day.
Patti is a rare breed of individual, whose skillset spans those of a content strategist, marketer, writer, and analyst. She can quickly grasp complex issues, cut through the noise, and develop ideas, material, and campaigns that resonate with audiences and produce results. She is fast, innovative, and resourceful, and able to think holistically about messaging, which make her an asset to any engagement.
“Patti is one of the best writers I’ve ever worked with, and the content that she produces is consistently solid. She’s very thorough in her work, asks the right questions, and is incredibly open to feedback. I know that when Patti works on an assignment, she’ll handle it professionally and thoroughly. Highly recommend!”
-Rachel Winstead, Content Manager