Bare-bones content marketing: How to do the best you can with what you’ve got. Content marketing “best practices” can be intimidating, especially if you’re starting from zero. Learn how even the smallest businesses can use bare-bones content marketing to accomplish their goals.
Content marketing best practices are great for expanding your skills and staying on top of your game. But not everyone can afford them. And, even if you can, they may not be a good fit. When it comes to content marketing, do the best you can with what you have.
Best practices insist that content writers should have subject matter expertise. Here’s why that isn’t true.
Best practices say that you can’t win at content marketing without video. But is that really true?
Best practices are essential for raising the bar — for motivating us to being better today than we were yesterday. But, when it comes to content marketing, best practices tend to be targeted toward enterprise-level organizations. And what’s best for them isn’t always best for SMBs.