The way we buy and sell content is broken

The way we buy and sell content is broken

The content marketplace is broken. Not content marketing itself, but the content marketplace: how content is bought, sold, evaluated, published, attributed, etc. Or maybe it’s not so much broken as anachronistic. We’re trying to buy and sell digital...
Editors and marketing managers: How to help your content writer succeed

Editors and marketing managers: How to help your content writer succeed

More and more businesses are choosing to outsource content creation. While you’ll sometimes find a writer whose work is less than stellar, there are times when the source of the problem is a lot closer to home. Could you be doing more to help your outsourced content writer succeed?

Pin It on Pinterest