Updated August 2022
Yes, I’m still in business in 2022!
So…I haven’t posted in about two years. That’s because I can’t spend all day staring at a screen anymore.
While there are certainly far worse problems to have, my vision has taken a hit from Sjogren’s Syndrome, an autoimmune disease that, among other things, causes dry eyes. Without going into too much detail, my vision changes throughout the day depending on how dry my eyes are, which makes it impossible to get glasses that work all the time. Most days I can see just fine in the morning, but my vision starts to poop out in the afternoon. So something had to go, and that something was writing blog posts that really had no purpose other than to market myself.
(Ever since I was a little kid, I’ve spent my time reading or writing. The irony of my unreliable vision reminds me of that Twilight Zone episode about the guy who always longed for time alone so he could read. He somehow survived a nuclear blast and was initially thrilled to be rid of all of those pesky people who prevented him from reading — but then he dropped his glasses, and they broke. Oops.)
Anyway…my vision may not be what it used to be, but there’s nothing wrong with my brain or my experience. I still take on select writing projects (my “zoom” feature gets a lot of use!), but my real focus is on content marketing consulting. I’ve found that, with most businesses, I can add more value from helping them decide what kind of content their website needs than I could by writing the content — sort of a “teaching you to fish rather than fishing for you” arrangement. But I’m always up for the right project, so please get in touch if you think I can help you!
Why does your business have a blog?
For a lot of people, the answer is, “because everyone else has one.”
And there’s some truth to that. In today’s business environment, you don’t really exist if you don’t do some kind of digital marketing.
If that’s your only reason, however, creating a simple website isn’t all that hard. And you can publish blog posts about your latest business accomplishments, your new product line, what goes on behind the scenes in your office, etc.
But, since you’re here, you’ve probably decided that your goals are complex enough that it’s time to consider outsourcing. And you’re probably looking for custom services that go beyond simply writing blog posts…someone who can help connect your business objectives to what you publish.
That’s where I come in. I take everything I learned from decades of writing — both as an internal employee and as a freelance writer — and I consult with my clients to create a digital strategy plan that will get them where they want to go.
Who should hire me for custom content strategy and content marketing
Anyone who wants a collaborative, strategic partner: Someone who can help you create a digital marketing strategy, who will politely push back on anything that is targeting the wrong audience or doesn’t serve your business goals, who will ask questions about things you take for granted, etc. You should hire me if you want a relationship with a digital strategy consultant whose technical skills and commitment to a collaborative partnership will exceed your expectations. And if you want someone who will either write for you myself or manage a team of writers.
Who shouldn’t hire me
If you’ve got your digital strategy all figured out and just want a freelance writer who will work straight from a creative brief without asking probing questions, don’t hire me. There are plenty of places where you can hire freelance writers to churn out copy — and they’ll be less expensive, too.
But if you want a partner who will work with you to determine what’s best for your business and give you everything I’ve got, go ahead and fill in the form below so we can chat about it. My southern accent may take some getting used to (and, yes, I do say “y’all”), but I promise I don’t bite!