Want to understand more about how I approach content marketing? You’ll find answers to just about anything you want to know in my blog. If not, just use the contact form at the bottom of the page to ask me!
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How should content marketers handle this year’s holiday season?
The holiday season is fast approaching, and I've been thinking a lot …
How Fine Cooking, a much-loved cooking magazine, ghosted its community
And how that community responded This post started when the Fine Cooking …
Why my content marketing blog often flies in the face of best practices
What you'll read on my content marketing blog is a little different …
While the world is on pause, get your own content in order
My 14-year-old daughter said she feels like we're living in a book …
Ghostwriting is dead. Long live content marketing.
It's been way too long since I've had time to pay attention …
Inspiration for content creators during the pandemic
Over the past week or so, I've been listening to the coronavirus …
Top 8 mistakes that keep people from sharing your content
Professional content marketers spend all day online — researching, writing, editing, and, …
4 tips for when you don’t know what to post on Instagram
I should probably turn in my content marketing license, because I never …
Proud to be included in this amazing resource!
I'm very proud to be included in this list (I'm #12). Miles …
The truth about why your backlink strategies aren’t working
The reason you're not getting backlinks is because professional content strategists and …
Did the Jetsons worry that Rosie was a spy, with a network of IoT devices?
Our lives are now eerily similar to those of the Jetsons. But …
Digital nomads: An untapped army of brand ambassadors
Digital nomads are ideal ambassadors for brands who want to enhance their …
“Traffic is everything!” is the big lie of content marketing
Far too many content marketing "best practices" focus on driving traffic. But …
Got online privacy? Not as much as you think.
Online privacy is an oxymoron. Thanks to tracking and big data analytics, …
What are digital policies, and why do you need them?
Digital policies aren't just for global organizations. Solopreneurs, bloggers, SMBs, and everyone …
Why “global warming” just might be the biggest marketing fail ever
Why "global warming" just might be the biggest marketing fail ever: The …
How to update your old blog posts with a modern makeover
Repurposing old content is an important part of content strategy. But there's …
Addressing parental concerns when marketing technology for kids
Between studies that say technology is harmful and horror stories of kids …
Finally: the theory of everything for content marketing
Content marketing seems to reshape itself every year or so to accommodate …
5 things to know about outsourcing content marketing (updated 2020)
Outsourcing content creation can be tough. It's a partnership that requires give-and-take …
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