Long time, no post
COVID combined with three teenagers in three different high schools has been consuming a huge chunk of my days, and, since I didn’t want to slack off on my clients, I slacked off on marketing myself.
However, I’m still in business and still working on select projects. I give top priority to phone consultations — sort of a “teaching you to fish rather than fishing for you” arrangement. But I’m always up for the right project, so please get in touch if you think I can help you!
Far too many content marketing “best practices” focus on driving traffic. But driving traffic only matters if your money comes from ad revenue. If you’re selling a product or service, the only traffic that matters is the kind that converts.
Online privacy is an oxymoron. Thanks to tracking and big data analytics, the internet knows you better than you know yourself.
Digital policies aren’t just for global organizations. Solopreneurs, bloggers, SMBs, and everyone in between need them, too. And the bigger you are, the more complex your decisions become. From the smallest mom-and-pop business to the largest corporation, “The Power of Digital Policy: A Practical Guide to Minimizing Risk and Maximizing …
Why “global warming” just might be the biggest marketing fail ever: The “global warming” debate ramps up every time we have an unusually cold winter — something that could easily have been avoided had scientists called it “climate change” from the beginning. Because you’re marketing even when you don’t realize …
Repurposing old content is an important part of content strategy. But there’s more to it than turning a post into a slideshare. Find out how to update your old blog posts by adding new information and applying current best practices, like keywords, metadata, and even cultural references.
Between studies that say technology is harmful and horror stories of kids so addicted to tech that they never come out of their rooms, marketing technology can be a hard sell. That’s why, if you’re marketing tech for kids this holiday season, don’t forget to engage their parents, too.
So what’s …
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