My 14-year-old daughter said she feels like we’re living in a book but don’t know we’re living in a book. I feel like we’re living in a movie and somebody pressed “pause.” I can only say that because my husband, three teens, two dogs, and myself are safely “sheltering at home.” But all we have […]
It’s been way too long since I’ve had time to pay attention to my own content marketing blog, but this post I wrote for nDash reflects my thoughts on the status and ethics of ghostwriting in 2020. Enjoy!
Over the past week or so, I’ve been listening to the coronavirus news and struggling with the question of whether or not to continue business as usual. Because, while working from home is the norm for my husband and me, we’re finding that some of our contacts seem to be off the grid. Hopefully, they’re […]
Professional content marketers spend all day online — researching, writing, editing, and, yes, spending time on social media. Sometimes we’re writing for a client and are looking for a relevant, reputable source to link to. Sometimes we’re scouring our social media feeds to look for posts we can share with our own network. At the […]
Far too many content marketing “best practices” focus on driving traffic. But driving traffic only matters if your money comes from ad revenue. If you’re selling a product or service, the only traffic that matters is the kind that converts.
Why “global warming” just might be the biggest marketing fail ever: The “global warming” debate ramps up every time we have an unusually cold winter — something that could easily have been avoided had scientists called it “climate change” from the beginning. Because you’re marketing even when you don’t realize it.
Repurposing old content is an important part of content strategy. But there’s more to it than turning a post into a slideshare. Find out how to update your old blog posts by adding new information and applying current best practices, like keywords, metadata, and even cultural references.
Between studies that say technology is harmful and horror stories of kids so addicted to tech that they never come out of their rooms, marketing technology can be a hard sell. That’s why, if you’re marketing tech for kids this holiday season, don’t forget to engage their parents, too. So what’s a tech marketer to […]
Content marketing seems to reshape itself every year or so to accommodate a new model: the sales funnel, the marketing funnel, the customer experience funnel, etc. But what marketers really need is a Theory of Everything for content marketing.
Outsourcing content creation can be tough. It’s a partnership that requires give-and-take on both sides. But brands can make a big difference by optimizing the way you work with outsourced content creators. Here are 5 things you can do today.