Podnar Consulting, LLC: Content Strategy and Content Marketing portfolio

I’M BOTH A SOUTHERN GAL AND A SECRET REBEL. WHICH MEANS THAT I SOMETIMES BREAK THE RULES…BUT I’M VERY POLITE ABOUT IT.

What’s that got to do with my content marketing portfolio? Well, pull up a chair and a glass of sweet tea and let me tell you.

The “rule” is that you’re supposed to have a specialty — a single topic area you write about for a bunch of different clients. I do have a specialty, but it’s not an industry or even a topic. It’s business. I have a thorough understanding of how business works — and I love it (yes, I’m a dork) — and that expertise is applicable to almost any industry.

I’m the content strategist you hire if your goal is to engage people who buy what you do rather than people who do what you do (or invest in or regulate it).

Here’s what you’ll see in my content marketing portfolio…and what you won’t

One challenge all content writers face is how to build a good portfolio. Most of our work isn’t bylined. Some of it is under somebody else’s name (which is fine; that’s the deal we made!), while other content isn’t attributed to anyone. Every now and then, we’re lucky enough to get a byline.

Back when I first started, including “ghostwritten” work in your portfolio was verboten, which made things quite challenging!

Things have eased up a lot as content writing has exploded into a recognized profession. We’re no longer “ghosts” — we’re a huge part of the gig economy! (Although I don’t really consider myself part of the gig economy; I’m an LLC with wonderful clients!)

Anyway…all of that to say that, while I have at least 200 articles on their on the web (and I really think it’s a whole lot more), not all of my experience is reflected in my portfolio. I’ve selected a few samples from different industries, but the list doesn’t include everything (especially digital security and compliance, where I have NDAs in place).

So take a look, and if you have any questions about my experience or if I’d be able to handle your project, please let me know!

Is ghostwriting ethical? (I thought I’d start with this one, partly because it’s topical, but also because I had so much fun writing it — I had the opportunity to be really creative — and because i’m so proud of the results!)

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