Storytelling is a powerful form of content marketing. But most of the best practices are aimed at brands that already have a loyal following. This article describes how you can effectively use storytelling in your content marketing even if you’re an SMB or a solopreneur.
A lot of content marketing best practices are written for large organizations. Many of them are impractical, if not impossible, for other businesses. This article offers advice on content marketing for solopreneurs and other small businesses. Which content marketing strategies should you focus on, and which can you ignore?
Marketing content doesn’t exist merely to be admired. Marketing content has a job to do. And for that job to be done right, writers and brands both need to understand that content marketing is about business and to find the sweet spot where both parties get something of value from their content marketing arrangement.
(Updated February 2020) Lately, it seems like I’m always finding myself in the role of content marketing “mythbuster.” Although social media comes with incredible marketing potential, things like Twitter, Facebook, and LinkedIn also make it really easy to spread claims that may or may not have a basis in fact. That’s how a lot of […]