Outsourcing content creation can be tough. It’s a partnership that requires give-and-take on both sides. But brands can make a big difference by optimizing the way you work with outsourced content creators. Here are 5 things you can do today.
There’s a good chance you’re writing content for the wrong audience
If your content isn’t gaining traction, you might want to make sure you’re writing content for the right audience. I’ve found that B2B companies — and consultants, in particular — have a tendency to target their content toward businesses that are like them rather than businesses that will buy from them. Similarly, some B2B businesses […]
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