It’s been way too long since I’ve had time to pay attention to my own content marketing blog, but this post I wrote for nDash reflects my thoughts on the status and ethics of ghostwriting in 2020. Enjoy!
Inspiration for content creators during the pandemic
Over the past week or so, I’ve been listening to the coronavirus news and struggling with the question of whether or not to continue business as usual. Because, while working from home is the norm for my husband and me, we’re finding that some of our contacts seem to be off the grid. Hopefully, they’re […]
4 tips for when you don’t know what to post on Instagram
I should probably turn in my content marketing license, because I never know what to post on Instagram. Seriously — my dog has more Instagram followers than I do. You’re probably thinking “OK, boomer.” And, if you’re not, maybe you should be. After all, I know the statistics: Instagram has more than one billion active […]
Digital nomads: An untapped army of brand ambassadors
Digital nomads are ideal ambassadors for brands who want to enhance their image around the world. The keys to success are finding the right brand ambassadors, deciding what at you want them to do, and navigating the legal requirements.
“Traffic is everything!” is the big lie of content marketing
Far too many content marketing “best practices” focus on driving traffic. But driving traffic only matters if your money comes from ad revenue. If you’re selling a product or service, the only traffic that matters is the kind that converts.
Finally: the theory of everything for content marketing
Content marketing seems to reshape itself every year or so to accommodate a new model: the sales funnel, the marketing funnel, the customer experience funnel, etc. But what marketers really need is a Theory of Everything for content marketing.
Content marketing: Should solopreneurs guest post?
Guest posting is often encouraged as a content marketing best practice. It’s a great way to build thought leadership and drive traffic to your website. But, like many best practices, that advice is targeted primarily toward large organizations. But should solopreneurs guest post? This article takes a look at the value of guest posting for small businesses.
How to do content marketing for solopreneurs
A lot of content marketing best practices are written for large organizations. Many of them are impractical, if not impossible, for other businesses. This article offers advice on content marketing for solopreneurs and other small businesses. Which content marketing strategies should you focus on, and which can you ignore?
5 sure signs your content marketing will fail
Is your content marketing doomed to failure? This article will help you detect the signs and take action to save your content.
Before the Blog: 8 Essential Content Elements Your Site Must Have
Content marketing is about more than generating leads and traffic. Great content communicates — and that doesn’t start on your blog. It starts on your home page. With so much focus on content that’s new, fresh, original, dynamic (you can fill in the rest of the blanks), static content is often neglected. But that static content — […]
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