The content marketplace used to be simple: Writers proved their value through clips and bylines. Today, however, a lot of online content is either ghostwritten or published without a byline at all. This article offers advice to professionals on both sides of the equation — writers, editors, content managers, etc. — on how to navigate the content marketplace in a world without bylines.
Ready to give up on outsourcing content creation? Here’s your culprit.
Outsourcing content creation can be a pain in the neck. Finding a good content writer who has availability, fits your budget, and doesn’t miss deadlines is no easy task. The kicker is that sometimes, even if you find a content creator who meets those criteria and follows your instructions to the letter, you still feel a sense […]
When you need a writer who’s a subject matter expert – and when you don’t.
I almost pulled my graying hair out today over an email…yet another “writer wanted” pitch that totally missed the point. The sender was looking for someone who’s an “absolute expert” in guitars to write content for their client, a guitar manufacturer. And what made me crazy is the realization that almost everyone has accepted as […]
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