There are lots of posts out there talking about how businesses that ignore content marketing are doomed to history’s dust-heap of failed endeavors. That may or may not be true (although the data suggest it probably is), but what a lot of those posts ignore is that just having content isn’t enough. First, it has […]
You’ve Finally Got Your First Piece of Awesome Content. Now…What Should You Do with It?
Most of us tend to think that our own little world is the center of the universe, and that certainly applies to content marketing. If you believe the hype, that’s all anybody thinks about. But the truth is that, while most large corporations have thoroughly embraced content marketing, a lot of smaller businesses — the […]
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